The article analyses a Russian disability activism hashtag: ‘#AMyVsegdaDoma’ (‘But we are always at home’). The hashtag highlights the exclusion of disabled people from the material public sphere. Explicitly organised around a collective ‘we’ of disabled people, its initial contrastive conjunction ‘A’ draws an implicit distinction with the non-disabled other who is not excluded in this way. By posting under the hashtag, disabled people and their family members use online connectivity to re-enter public space, transforming their experiences of isolation into solidarity and community. This enables analysis of how the construction of collective identity is linked to the identification of injustice, and thus to both recognition and redistribution claims. The article makes two contributions. Firstly, it demonstrates how people’s interactions with a hashtag campaign build collective identity. Secondly, it demonstrates how collective identity construction drives claim-making.

Image credit: Photo by Yulia Zasukhina

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