While in the US the electronic book sector has been prospering since the introduction of comfortable reading devices such as Amazons Kindle or Apples iPad, the Russian market for e-books is still evolving. This review portraits one of the main players in the field, the company LitRes, self-proclaimed ‘aggregator, distributor and seller of licensed electronic books No1 in Russia’. In its programmatic efforts to develop and propagate a Russian market for legal electronic content, primarily e-books, LitRes has to position itself between popular folk libraries, the notorious `pirate’ services and emerging new business models of microsponsoring.

Language of contribution: German

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