The BBC World Service is the world’s largest international broadcaster, broadcasting in 27 languages to many parts of the world via a wide range of technologies, including analogue and digital shortwave, internet streaming, podcasting, etc. BBC World Service has undergone a major transformation because of the anticipated change in its funding as well as the emergence of new media. In their interview, Zoya Trunova and Vlad Strukov discuss the impact of this change on the policies and practices of the Service. They focus on the Global Video Unit that coordinates and supports worldwide original video production for the internet. They examine editorial practice, use of networks, user-generated content, changes in the concept of news production, story-telling and data-visualisation, and convergence of media and cultures.

Language of contribution: Russian

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