This essay examnes the changing role of the amateur critic, the film fan who expends great effort to offer routine critiques of viewed films. It analyses 455 user generated texts from sites and about the Russian movie Vysotskii. Thank God I’m Alive (2011). Six types of ordinary cinema reviews are described and discussed. Using a quantitative technique to analyse ordinary critical reviews, it unpacks the ways in which the roles of the amaeteur critic and professional critic are moving towards each other. The used technique is based on the allocation of topics presented in the corpus of texts, with the subsequent manual coding of these topics, and on cluster analysis (K-means method).

Language of contribution: English

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