Olena Goroshko is Professor and Chairperson of Cross-cultural and Media Communication Department in National Technical University ‘Kharkiv Polytechnic Institute’. She holds Hab Dc(s) in Sociology and Linguistics from Institute of Linguistics (Moscow, Russia) and Vasyl Karazin National University (Kharkiv, Ukraine). She was a Visiting Scholar in Oxford Internet Institute (University of Oxford). Her scientific interests cover Internet and Gender Studies, communication 2.0, internet-linguistics. Her recent publications include The Efficiency of Political Communication or Facebook in Use (Lambert Academic Publishing House. Saarbrucken, 2016); Gendered Information-Communication Society (Kharkiv: Liburkina Ltd., 2009); PR, Advertising and Journalism on the Net (Theory and Practice) (Moscow, Argamak Media, 2019); Social Media: Peculiarities of Linguistic Consciousness (Saratov, 2019).
